DiscoverUnstoppable Success The PodcastHow to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate
How to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate

How to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate

Update: 2025-08-11
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Description

If you want to build a brand that sells out, stands out, and scales, this is your playbook.


In this powerhouse episode with Jaclyn Johnson, she shares the bold moves behind building Create & Cultivate into a cult brand, selling it for $22 million,and buying it back to rebuild it her way. We dive into how she makes money now, the truth about scaling events and what it really takes to lead, pivot, and thrive in a fast-changing business world.


Key takeaways:

    • How to build a cult-like COMMUNITY
    • How to find the perfect business partner (because we've all heard the horror stories) 
    • How she makes money now
    • What it’s really like to sell and re-acquire a multi-million dollar company
    • Why she plays the long game instead of chasing short-term hype

  • CONNECT WITH JACLYN JOHNSON:


    CONNECT WITH ME:

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    How to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate

    How to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate

    Jess Williamson